Phenoxyethanol
A widely used preservative that keeps the formula safe once opened.
On the label: Phenoxyethanol.
Why we use it
A water-based serum without adequate preservation is a microbiology problem, not a clean beauty statement.
Commonly confused with
Phenoxyethanol is not a paraben. It is one of the most reviewed preservatives in cosmetics and is permitted worldwide at up to 1%.